Social Media

Worked on Target’s Style Team that created visually appealing and engaging content for social media platforms including Facebook, Instagram, TikTok, and Pinterest. Crafted graphics and images that aligned with their brand identity and effectively communicated its message to the intended audiences. Implemented the specific design requirements and best practices for each platform. Created content that aligned with the overall social media strategy and supported specific marketing goals. Collaborated with fellow art directors, copywriters, agency partners, and global partners to execute layouts on the variety of digital platforms. Attended photo shoots with creative teams to provide detailed crop information and on-set layout revisions. Worked alongside the Social and Motion Creative Teams to bring stories to life through stop motion. 

Art directed and designed front covers and page layouts for Target’s Digital Weekly Ad. Sourced photography for lifestyle images to bring the ads to life and add visual interest. Worked with the digital photo team on retouching to isolating images, color correct, and add shadowing. Used specific brand elements to create cohesiveness throughout the ad. Presented concepts to the team of approximately 15+ people, consisting of associate creative directors, art directors, copywriters and designers. Worked through all stages of revisions until passing the files off to the global production department for finalizing. 

Target Circle is Target's free loyalty program that offers automatic deals, personalized bonuses, and community support. Helped launch the campaign through the Digital Weekly Ad. This ad helped promote the campaign where over 2 million new members were acquired. Worked with merchants and copy writers on the products and content. Utilized Photoshop’s CC libraries to access the branded elements to use to create unity and consistency in the ad. Created an organized file structure which benefited the production team and global partners who would also access the files. Met strict deadlines and juggled multiple ads at once.