passion for design

Emilie Rainsberry, Art Director & Senior Graphic Designer & Founder of Rain Designs, Inc.

I’ve been creating impactful designs for decades, specializing in corporate identities, digital marketing and promotions including social media, brand campaigns, presentations and special event assets. I’m also passionate about web development and UI/UX design which pushes the envelope even further within the digital space. I've been instrumental in capturing compelling imagery while directing photo shoots, used for marketing materials, environmental graphics and signage.

While managing clients through Rain Designs, I most recently contributed design and production support to the Promotions Marketing Creative team at Target. I designed page layouts, including front covers and event moments, for the Digital Weekly Ad, managing several ads at once. Additional clients have included professional sports teams, entertainment venues, a pilot training company and a global commercial real estate services firm among others.

FEATURED PROJECT #1: TARGET Promotional Marketing

Art Direction | Photography Selection | Coordinated Photography Retouching

Concepted print layouts for the Red Hot Buys, a specialized food & beverage insert to the Weekly Ad. Collaborated with merchants, vendors and copywriters to design page layouts that highlighted weekly promotions across multiple markets. Directed overall art design, including photography selection, working with retouching teams, layout revisions, etc. Carried publication throughout its revision lifecycle, including working with the production team in final stages to ensure each market received accurate design and offer layout.

featured project #2: AeroSim Rebrand

Research & Insight | Brand Strategy | Art Direction | Photography | Website Development

The Aerosim brand was comprised of three unique branches that tailored their focus to certain aspects of the pilot training industry. I led the charge of revamping, revitalizing and rebranding each of their identities. The branches were unified by consistency in logo specifications. Size and placement of each element played a key role in creating harmony across each segment, while color usage uniquely identified them. I created different versions of the proposed branding, presented to leadership and implemented changes regarding feedback. After approvals, I created new identity systems including letterheads, business cards, promotional items and new marketing collateral.

Also, I worked with the marketing team to develop, design and manage a fresh, new website featuring the upgraded design. I worked closely with Aersosim’s engineering team to perfect the UI/UX of the new pilot training app that launched with the rebrand. I art directed photoshoots at the flight academy and with flight simulators to capture captivating imagery used in the new materials. The World Aviation Training Conference and Tradeshow was where the new brand was proudly put on display. This event is the world's largest gathering of aviation training professionals from over 50 countries. Aerosim’s booth stood out among the crowd.

CORE values

Driven

Devoted

I’m passionate about design and its powerful impact. In every project, from digital or print marketing to web design, I’m driven by this passion to create work that’s meaningful, effective and beautiful.

Devoted

I’m committed to pushing results through innovative designs that capture attention. I devote my energy to understanding client goals and delivering high-quality work that propels brands forward.

Dynamic

Devoted

Dynamic

I approach every project with energy and flexibility, always prepared for creative challenges. My experience in fast-paced, high-demand work environments lends itself to my dynamic approach in all that I do.

Creative Mentor

For ten years, I have been making an impact in the community by volunteering with Art Buddies as a creative mentor and being active on the Advisory Board. Over the course of three decades, Art Buddies has brought joyful and free one-to-one creative mentorship to thousands of children at Twin Cities' highest-need schools and communities. The mentors help kids from deserving families discover their creative abilities and become more confident.

In the Character Creation Program, the mentor and child work together to create a fun costume that reflects their interests, strengths and really showcases their imagination. These creative activities are designed to help children believe in themselves, discover their talents and expand their vision of who they can become.

Connect | Encourage | Inspire | Create

Are you interested in being part of this amazing organization? Please click the link below to find out more about how you can be involved and inspire today's youth with Art Buddies.

Learn More