Emilie Rainsberry

Concepted print layouts for Red Hot Buys, a specialized food & beverage insert to the Weekly Ad. Collaborated with merchants, vendors and copywriters to design page layouts that highlighted weekly promotions across multiple markets. Directed overall art design, including photography selection, working with retouching teams, layout revisions, etc. Carried publication throughout its revision lifecycle, including working with the production team in final stages to ensure each market received accurate design and offer layout. 

The Aerosim brand was comprised of three unique branches that tailored their focus to certain aspects of the pilot training industry. I led the charge of revamping, revitalizing and rebranding each of their identities. The branches were unified by consistency in logo specifications. Size and placement of each element played a key role in creating harmony across each segment, while color usage uniquely identified them. I created different versions of the proposed branding, presented to leadership and implemented changes regarding feedback. After approvals, I created new identity systems including letterheads, business cards, promotional items and new marketing collateral.

Also, I worked with the marketing team to develop, design and manage a fresh, new website featuring the upgraded design. I worked closely with Aersosim’s engineering team to perfect the UI/UX of the new pilot training app that launched with the rebrand. I art directed photoshoots at the flight academy and with flight simulators to capture captivating imagery used in the new materials. The World Aviation Training Conference and Tradeshow was where the new brand was proudly put on display. This event is the world's largest gathering of aviation training professionals from over 50 countries. Aerosim’s booth stood out among the crowd.